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Google Rolls Out New .app Domain Name for Sites to Register

Earlier on in 2015 Google acquired a top-level domain for 25 million dollars. A top-level domain like .net .org or .com is the last part of a domain name. Three years after Google paid the price to own .app. they are now set to roll it out for people who want a .app domain to be able to register beginning from on the 8th of May 2018.

.app was a highly desired name by website makers, given the association with apps. As Google puts it in its press release, “Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web.”

The leading search engine and tech company claims .app is the first top-level domain to require HTTPS encryption. Most sites already use Hypertext Transfer Protocol Secure encryption, so while it’s not exactly new, it could help tackle the 32 percent of the internet that’s still not encrypted with HTTPS, according to numbers from Mozilla.

Beginning today at 12PM ET through May 8th, interested users can register .app domains through Google’s Early Access Program, and they can pay more to secure other domains before the general public can get to them. After May 8th, .app domain availability is open to the public through sites like GoDaddy, Google Domains, or You can currently check what domain names are available through


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