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Samsung Abandons Plan to Replace Google Search with Bing: Here’s Why

A month ago, there were reports suggesting that Samsung was considering a surprising move – replacing Google Search with Bing Search. It was rumored that Samsung was in talks with Microsoft to make Bing the default search engine on its Galaxy smartphones and tablets. However, it appears that there has been a significant change of plans.

According to a recent report from the Wall Street Journal, Samsung has decided to abandon its initial idea of replacing Google Search with Bing. This decision seems to be final and not likely to be reversed in the near future. Previously, the reason behind the potential switch was said to be Microsoft’s Bing AI. At that time, the competition for AI dominance was intense, and Samsung wanted to stay ahead. Even with Google’s introduction of its Bard AI, it wasn’t advanced enough to demonstrate immediate potential.

The exact reason for this sudden change of heart remains unknown. It is possible that Google’s recent demonstration of its powerful AI capabilities at the Google I/O 2023 event played a role. Perhaps this realization led to the cancellation of the agreement, or maybe the deal wasn’t enticing enough for Microsoft.

Furthermore, another factor that may have influenced Samsung’s decision is the Mobile Application Distribution Agreement (MADA) implemented by Google. MADA serves as a way for Google to establish partnerships with original equipment manufacturers (OEMs) and essentially compel them to make Google Search their default search engine. Although MADA lacks extensive documentation, it grants Google significant intervention capabilities. Additionally, the Google Mobile Services (GMS) Agreement requires partnered OEMs to prioritize Google services, further emphasizing Samsung’s desire to maintain a strong relationship with Google.

Regardless of the specific reasons, it seems that Google will not be replaced after all. It is important to acknowledge that the majority of Google’s revenue stems from its search engine business. Estimates suggest that Google earned approximately $3 billion from Samsung alone during the 2022-23 financial year. Considering this substantial financial contribution, it is understandable why Samsung would be hesitant to jeopardize its partnership with Google.

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