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Sega Evaluates Higher Price Points for Future Game Launches

Sega, the renowned publisher behind popular games like Sonic Frontiers and Yakuza, is contemplating a price increase for their upcoming games, joining other industry giants like Nintendo, Microsoft, and Ubisoft. While this decision has garnered mixed reactions from players amidst various price hikes, Sega believes it will make better financial sense for the company based on its latest earning reports.



According to a translated statement from Sega, they acknowledged AAA console games have been sold at $59.99 for many years, but $69.99 titles have emerged in the past year. The company expressed its intention to review prices, taking into account market conditions and adjusting them accordingly.

To be fair, the standard price of $60 for high-end games has remained relatively unchanged for a decade, despite rising costs in the entertainment industry. While it may disappoint consumers like myself to pay more, I wouldn’t necessarily deem it an unfair move from a AAA game publisher. Sega’s recent successful titles like the Yakuza spin-off remake, Like a Dragon: Ishin!, and last year’s Sonic Frontiers were both priced at $60.



As the budgets for AAA games continue to skyrocket, it’s highly likely that Sega will align its base prices with other publishers for its upcoming major releases. Fortunately, we can always anticipate Steam sales in the future to help alleviate the impact of the $70 price point.

For those interested in saving money on larger games, I recommend checking out our comprehensive upcoming Steam sales guide. And if you’re a devoted Sega fan, you can learn more about the talented cast behind Sonic Frontiers. So get ready, gather your Gold Rings, and brace yourself for potential price adjustments as Sega adapts to the evolving market.

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