Apple Reportedly Testing Larger iMac: Potential Launch Expected by 2025

According to recent reports by Bloomberg’s Mark Gurman, Apple is actively working on an iMac with a display larger than 30 inches. However, this product is still in the early testing phase, and Gurman predicts that it won’t be released until late 2024 or 2025.

In the meantime, it is possible that Apple could announce a replacement for the 27-inch iMac within the next couple of years. Currently, Apple does not offer a Mac with a display larger than 24 inches, with the only exception being the 2019 Pro Display XDR, which starts at $4,999.

Although Apple has made significant advancements with its MacBook lineup and CPUs, it still only offers one iMac model with an M1 chip and a 24-inch display. Based on Apple’s past trends, a larger iMac could feature an improved processor, possibly an Mx Pro or Max chip, along with a few other enhancements.

Gurman suggests that a new M3 iMac might be released later this year or early next year. However, apart from the updated chip, it is unlikely that Apple will make significant changes to the form factor or completely overhaul the redesigned 24-inch iMac.

Considering the lack of new offerings in terms of larger displays, it is becoming increasingly important for Apple to introduce new options to meet customer expectations. Gurman previously reported that Apple is already working on potential successors to the 2019 Pro Display XDR and the 2022 Studio Display. Additionally, there are indications of a monitor that can function as a smart display when the connected Mac is idle.

While both the Studio Display and the Pro Display XDR have received praise for their capabilities, there are a few features that users feel are lacking and would greatly enhance their experience.

One notable absence in both displays is the 120Hz refresh rate, also known as ProMotion in Apple’s terminology. This technology is already available in high-end iPhone, iPad, and MacBook models, but it has not been integrated into the company’s displays.

Even if you opt for the expensive Pro Display XDR, you will have to make a trade-off. While you gain a 32-inch 6K display, you lose the smoothness provided by a higher refresh rate.

For the Studio Display, Apple could consider incorporating an LED panel instead of an LCD in a future iteration, which would offer improved screen quality. Additionally, adding a higher refresh rate would further enhance the user experience. It would be great if Apple could provide these upgrades without increasing the starting price of $1,799, and perhaps even include a built-in adjustable stand.

Considering the needs of pro users and those who simply desire better specifications, it is clear that Apple should release a larger iMac and introduce new monitors specifically tailored to cater to these demanding requirements.