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Taking Over The US Radio Is Davido’s ”FALL”

David Adedeji Adeleke fondly called and known as Davido was born on the 21st of November 1992 in Atlanta, Georgia – later relocated back to Nigeria at a young age. He is a songwriter, record producer, and singer who came into the music industry in the year 2011 with his debut single ‘’Dami Duro’’ which was well received by Nigerians. He is also the owner of the well-known music record label ‘’HKN’’ alongside his elder brother Adewale Adeleke.

He signed an endorsement deal with MTN Nigeria in the year 2012 April precisely and in 2013 October 23 precisely, he partnered with Guinness Nigeria for the ‘’Guinness world of more’’ concert.

Reportedly taking over the US radio stations is Davido’s song ‘’Fall’’ which is described as one of the biggest to ever come out of Africa according to rolling stone.

‘’Afrobeat’s which is known as the Nigerian style of music has quietly entered a large swathe of the world’s population. Reportedly, ‘’every song in UK’s pop radio has a kind of Mr. Eazi-style, Afrobeat, Chill (tracks)’’. But Nigerian singers are yet to establish a foothold Stateside, irrespective of the well- received, afrobeat’s- dusted singles from recognized stars like Janet Jackson and Drake’’.

It is pretty uncommon that the song ‘’Fall’’, a squashy, 19 months old track from the Nigerian Singer Davido, and Is presently acquiring traction on the US airwaves. The development and growth have progressed steadily: Which have been played over 482 times across 36 radio stations, according to Nielsen BDS which is responsible for tracking radio activity. Four new radio stations have added the ‘’Fall’’ song to their rotation last week reported by BDS.

In America, the song ‘’Fall’’ was one of the most shazam’d single and Top 10 records on Shazam in New York City. In the US, Radio also depends on a favor system; Artists play station concerts, stop by for interviews and record drops to help get their music into the air.

It is quite early to tell if Davido can launch a new path from Nigeria to the American airwaves. Base on the email that was sent by Davido’s manager Asa Asika, the team recently commenced ‘’attack on the US radio properly’’. There is no disputing that when listeners hear Davido’s music, they are instantly bound to discover who sang it. And on that note, New Yorkers are also trying to figure out who takes the show on local rapper Casanova’s new single ‘’2am’’ (shazaming Top 25).

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