It is no shock to see the Nigerian singer, music producer, and owner of the well-known music record label ‘’MAVIN’’ succeed as he joins hands with the Kupanda Holdings in a partnership deal which its sole aim is providing better privileges for music in Africa.
Significantly, the major goal of the record label is to bridge the international demand for African music by strengthening its partnerships, publishing, distribution, marketing and touring.
‘’Our mission is to grow Mavin Global into the music powerhouse of Africa. By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world’’. This was said by Don Jazzy – owner of the ‘’Mavin record’’.
The record label is known to have the likes of Korede Bello and Tiwa Savage on their top African chart since the creation of the record label in the year 2012. The record label is said to be taking over several platforms such as Twitter, Instagram, and YouTube in order to access local and international audience.