BBNaija: Teebillz’s Management/Relationship is Wrong for Tacha and it will end in Tears – Playwriter, Joy Isi Bewaji
Playwriter, Joy Bewaji has slammed the administration between former BBNaija’s housemate, Tacha and her new manager Tee Billz, who was the former manager and estranged husband of the popular female artiste, Tiwa Savage.
According
to her, Teebillz is not the right person to manage Tacha’s kind of person
See full text:
So one of the housemates of BBNaija, Tacha, is being managed by
Teebillz.
OK.
I’m not trying to knock anyone’s hustle, but this will end in
tears.
There would be the attempt to be very professional with her
brand.
She is a reality star, she doesn’t need that much-calculated
branding. She needs to be organic, almost as if things are happening around her
and she’s in awe. The brand has to remain untreated with an element of
artlessness.
Teebillz is going to try and build her like he is building a
real artiste. She is not an artiste. She is a reality star.
And the fact that it is such a publicized management is a
problem. She is going to miss out on a few things because people do not like
Teebillz. It’s a fact.
The management at some point will become the problem instead of
solving the problem.
I checked her IG page and it is boring. She needs to do randomly
themed photoshoots that are stunning, just for the heck of it. Portraying other
types of women – women she probably admires across history OR women her
management wants her to admire.
People need to see her in more beautiful clothes. Brands need to
see how she plays up her best features, and find some hidden talent within
those pictures that will resonate with their brands.
Teebillz is going to use his contacts to try and make her
popular or get her endorsements. His contacts in the last two decades were
mainly in entertainment, particularly in music. Again, Tacha is not an artist.
He can have a role to play in her brand, but to be the one in
charge of what she becomes as a figure after a show like BBNaija is not a feat
Teebillz can pull.
He can try because he needs to redeem himself, but you can’t
give what you don’t have.
I don’t even think corporate Nigeria likes him very much. It’ll
be a problem for her own brand. She’ll be carrying this man’s wahala along.
Tiring.
I think she needs to be organic. I really think so.
Look at the crowd that met her at Festival Mall the other day. I
saw the video and I couldn’t believe it. Not even Cee-C could pull a crowd like
that.
She needs to be organic. It has to be natural. She needs to also
embrace a bit of her original self.
Her IG journey has to be a story from flawed to unmerited
success.
The demerit of management, however, is the ambition to polish
her too quickly. Even in first world countries, there’s a small delight to see
celebrities act flawed.
Her page doesn’t have any personality. It is too polite, too
appropriate, it takes away the element of what her fans like about her.
I still haven’t watched what made them disqualify her (and I
won’t), but she is loved, and she didn’t get all that love from TeeBillz
branding, she got it because she is flawed. That “flaw” needs to be fine-tuned,
not completely erased.
.
There’s also the fact that TeeBillz likes being in the center of
what’s going on. He too likes the camera and the fame.
It is always a bad idea to work with a publicist or manager that
likes fame.
A company I worked for a long time ago, I remember telling my
boss to stop hiring people who want fame. It’s tough because the camera is
supposed to be on ONE person. Everybody has to take a backseat. It is probably
why I get along with all the actresses I have worked with. I am not in
competition with them. They are the celebrities, I am the writer. Our
assignments are very different.
Not too many people understand that. Soon Teebillz maybe
walking down the red carpet with her, trying to revive his own hunger for the
spotlight.
And there’s the whole history with Tiwa, the mismanagement of
funds, the lau lau spending, things like that.
I wish Tacha would just follow the Cee-C route and own this
narrative, get endorsements and spoil us with beautiful pictures made for
brands.
Olaide, my friend, talks about her all the time, so I had to pay
attention.
I really wish her well.
But I don’t trust Teebillz management to look out for her, not
because he wouldn’t want to, but mainly because he probably doesn’t understand
what a woman like Tacha needs to project as a brand.
By now she should have a lot of brands queuing up to endorse
her. Things are moving too slowly. She has the highest number of followers of
any of the housemates from this season on IG (as I read, haven’t seen the
others).
That number of followers took Cee-C months to gather! Tacha gathered in days!
No. This management is wrong for her.
I’m all for TeeBillz come back o! But not with a Tacha brand.
