According to a report from Bloomberg, it appears that the upcoming iPhone 15 Pro models may come with a higher price tag. Apple seems to be aiming to boost its revenue even though the company is expecting to ship fewer units than initially anticipated.
Furthermore, there have been rumors circulating about potential delays for the new iPhone due to screen-related problems. However, it is being reported that Apple is actively working on resolving these issues within the next week or two. Fortunately, these problems are not expected to affect the scheduled announcement for September.
As per a report by Bloomberg’s Debby Wu and Takashi Mochizuki, Apple has reportedly revised its shipment target for the iPhone 15 to about 85 million units for this year. The initial goal set by the company was 90 million units, but due to various challenges in the past two years, this target hasn’t been met. In 2021, the chip shortage was a significant issue, and in 2022, China’s COVID-zero policies disrupted production during a significant part of the holiday quarter.
In response to shipping fewer units than originally expected, Apple is exploring other avenues to increase its revenue. One potential measure being considered is raising the prices for the iPhone 15 Pro models. Despite facing production challenges with CMOS image sensors, which led to a slight reduction in the forecast for entry-level phones by about 2 million units, Apple believes that customers’ focus on the higher-end models will help maintain revenue.
Regarding rumors about a potential delay in the iPhone 15 Pro announcement to October due to display production issues, Bloomberg’s supply chain sources suggest that there has been a minor hiccup with the new iPhone screens. However, the company is actively addressing this issue, and it is expected to be resolved within a week or two. Fortunately, this setback is not expected to significantly impact the overall production schedule.
Here’s what we know so far about the iPhone 15:
The iPhone 15 Pro is anticipated to undergo a design overhaul with a nearly bezel-less display and a titanium finish, giving it a fresh and premium look. On the other hand, the Pro Max variant is rumored to incorporate a periscope lens, which could significantly enhance optical zoom capabilities, allowing for up to 6x zoom.
Moving on to the regular iPhone 15 models, they are expected to sport a matte glass back, housing a 48MP primary camera sensor and featuring the new Dynamic Island cutout. However, it’s worth noting that these models won’t have the Always-on Display functionality or ProMotion technology.
Under the hood, all iPhone 15 models will be powered by the A16 Bionic chip, which should provide improved performance and efficiency compared to its predecessor.
Distinguishing the iPhone 15 Pro, it is slated to boast the A17 Bionic processor, incorporating advanced power efficiency and a new 3nm technology process, potentially delivering even better performance and energy optimization.
Please bear in mind that these are rumors and expectations based on various sources, and the actual features of the iPhone 15 lineup will be officially revealed by Apple during their announcement.