Simply put, Microsoft keeps putting pressure on Sony to agree to the Activision Blizzard transaction.
According to The Verge, Microsoft Vice Chair and President Brad Smith declared that the business will add its Xbox PC games to Nvidia’s GeForce Now streaming service.
Smith made the declaration during a news conference in Brussels, where Microsoft had a private meeting to discuss the planned acquisition of Activision Blizzard with Sony and EU authorities.
Smith stated during a press conference where The Verge was present, “Microsoft will be bringing its Xbox titles that play on computers to Nvidia’s GeForce Now cloud gaming service.”
All of Activision Blizzard’s games, including Call of Duty, will also be included in GeForce Now.
Nvidia is now fully supporting Microsoft’s acquisition of Activision Blizzard in reaction to the announcement.
“The collaboration gives gamers more options and allays NVIDIA’s worries about Microsoft acquiring Activision Blizzard.”
As a result, NVIDIA is pledging all of its support for the acquisition’s regulatory clearance, according to another section of Nvidia’s news statement.
How will this operate, then?
The ten-year agreement will let GeForce Now customers buy Xbox titles that are compatible with PCs.
Although you still have to buy the games separately, they are now accessible through the service, which is a first for both businesses.
Microsoft claims in its press release that it intends to someday make its titles available on Steam, the Windows Store, and even the Epic Games Store.
A “binding 10-year pact to provide Xbox games to Nintendo’s gamers” was inked by Microsoft and Nintendo just hours before the announcement.
If the Activision Blizzard purchase is successful, the agreement will deliver Call of Duty titles to Nintendo platforms for the ensuing 10 years.
With these actions, Microsoft is undoubtedly applying further pressure on regulators and Sony.
We’ll have to wait and see if it’s enough to dissuade those with antitrust reservations and outlast Sony’s lobbying campaign.