If you’re a Substack user or reader, you may have noticed that Twitter has recently implemented a new policy that restricts users from retweeting, liking, or replying to Substack links. This change has left many people wondering why Twitter has decided to limit the visibility and engagement of Substack content on their platform.
According to Twitter, this policy was implemented as part of their ongoing efforts to combat misinformation and disinformation on their platform. The company has stated that they believe Substack links can be sources of low-quality or harmful content, which is why they have decided to restrict engagement with them.
While Twitter’s decision to restrict engagement with Substack links may have been made with good intentions, it has had some unintended consequences. Many Substack writers have criticized the policy, arguing that it restricts their ability to reach new readers and grow their audiences. Some have even speculated that Twitter’s decision may be motivated by a desire to protect their own advertising revenue, as Substack has become a popular platform for writers who want to monetize their content without relying on ads.
Regardless of the motivations behind Twitter’s policy, the fact remains that it has created some challenges for Substack writers and readers who want to engage with their content on Twitter. For Substack writers, this means that they may need to find new ways to promote their work on social media and reach new readers. For readers, it means that they may need to make a more conscious effort to seek out Substack content on other platforms, such as Facebook or LinkedIn.
In conclusion, while Twitter’s decision to restrict engagement with Substack links may have been made with good intentions, it has created some challenges for Substack writers and readers. As the media landscape continues to evolve, it will be interesting to see how social media platforms like Twitter adapt to new forms of content and new ways of engaging with it.